9/19/25: Google Holiday Strategies, Meta Smart Glasses & Another Taylor Swift Spectacle
- HK Digital
- Sep 19
- 2 min read
HK Digital Paid Media Industry News, Updates & More
Happy Friday Everyone!
Another week, another important Google Ads Webinar to review: Top 10 Takeaways from Google Ads Academy: Win the Holiday Season with Google
Now, let's get to the news of the week...
Top Headlines
Google Holiday Strategies, Meta Smart Glasses & Another Taylor Swift Spectacle
TikTok’s U.S. future: “framework” deal — but still fluid The U.S. and China said Monday (Sept 15) they’ve reached a framework to shift TikTok to U.S.-controlled ownership; Trump said Thursday (Sept 18) China “sounds like” it approved, yet Friday reports note lingering uncertainty after a Trump–Xi call. Translation: ads likely continue, but ownership/controls could change.
Meta Connect 2025: smart-glasses push (Ray-Ban Display at $799) Meta unveiled three new AI smart-glasses lines this week, headlined by Ray-Ban “Display” glasses (U.S. availability starting Sept 30). Hardware hiccups aside, Meta is clearly setting up more camera-forward, hands-free creation and future ad/commerce surfaces.
YouTube puts Google’s Veo 3 AI video generator into Shorts Creators can now turn text prompts into 8-second, sound-backed vertical clips directly in the app; AI videos are labeled/watermarked. Expect a wave of ultra-quick concepting and meme-able Shorts. |
In Other News
Swift announced an 89-minute theatrical event, The Official Release Party of a Showgirl (Oct 3–5) with a new video premiere and behind-the-scenes footage; tickets went on sale today and it's breaking the internet! Good luck trying to buy movie tickets at AMC...it's gated with a special queue for the Swifties.
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That's All Folks!
That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.
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