10/10/25: Meta taps your AI chats; more auction clarity, and can you "Name That Tune?"
- HK Digital
- Oct 10
- 2 min read
HK Digital Paid Media Industry News, Updates & More
Fall Fridays are Here!
From AI chats shaping ads to a push for fairer auctions, this week’s pulse is all about how targeting and transparency collide. Plus: Prime Big Deal Days signals, a $250B holiday forecast, and a quick Spotify game to end on a smile.
Enjoy!
Top Headlines
Meta taps your AI chats; more auction clarity and can you "Name That Tune?"
Meta to use AI-chat interactions to personalize content and ads If you’ve linked your accounts, Meta could use your AI chats from one platform to serve you ads on another. Just another reminder that, for the most part, privacy is gone! On the flip side, if you enjoy a personalized web experience, even if it's a little invasive, the future is bright!
Advertisers push Big Tech to adopt transparency standards for ad auctions Proposed standards would reveal auction type, winner logic, pricing influences, and major system changes—areas that can swing spend by billions. Any transparency would be an improvement...But MRC can’t make anyone adopt the standards or do worse than pull accreditation from those that don’t live up to them. Even 'auctioneers' that disclose everything will remain free to design and implement auctions however they want.
Amazon Prime Big Deal Days: The Unofficial Start of the Holiday Season Early indicators suggest solid engagement and repeat intent, but more practical, essentials-led baskets than splashy gifts. Only 23% of Prime Big Deal Days shoppers said they purchased holiday gifts during the sale. |
In Other News
U.S. Holiday Shopping Season to Cross $250 Billion Online, Rising 5.3% YoY
Cyber Week is expected to drive 17.2% of overall spend this season ($43.7 billion, up 6.3% YoY) with competitive discounts across major categories, and Black Friday growth is set to outpace Cyber Monday.
Buy Now Pay Later is expected to drive an additional $2 billion in online spend this season, as consumers seek greater flexibility in managing their budgets.
Online shopping behaviors are being reshaped by generative AI, as consumers embrace AI-powered chat services and browsers to research products and find the best deals.
Fun Stuff
Turns your Spotify into a “guess-the-song” game: It picks 10 tracks from your Top Songs or any playlist and plays 5-second “whispers” you have to identify—scoring you on speed and accuracy.
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That's All Folks!
That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.
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