10/10/25: Meta taps your AI chats; more auction clarity, and can you "Name That Tune?"
- HK Digital
- Oct 10
- 2 min read
HK Digital Paid Media Industry News, Updates & More
Fall Fridays are Here!
From AI chats shaping ads to a push for fairer auctions, this week’s pulse is all about how targeting and transparency collide. Plus: Prime Big Deal Days signals, a $250B holiday forecast, and a quick Spotify game to end on a smile.
Enjoy!
Top Headlines
Meta taps your AI chats; more auction clarity and can you "Name That Tune?"
In Other News
U.S. Holiday Shopping Season to Cross $250 Billion Online, Rising 5.3% YoY
Cyber Week is expected to drive 17.2% of overall spend this season ($43.7 billion, up 6.3% YoY) with competitive discounts across major categories, and Black Friday growth is set to outpace Cyber Monday.
Buy Now Pay Later is expected to drive an additional $2 billion in online spend this season, as consumers seek greater flexibility in managing their budgets.
Online shopping behaviors are being reshaped by generative AI, as consumers embrace AI-powered chat services and browsers to research products and find the best deals.
Fun Stuff
Turns your Spotify into a “guess-the-song” game: It picks 10 tracks from your Top Songs or any playlist and plays 5-second “whispers” you have to identify—scoring you on speed and accuracy.
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That's All Folks!
That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.
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