ChatGPT ads are evolving fast with self-serve buying, cheaper CPMs, and new performance tools, making the channel more accessible but still measurement-challenged. Google’s AI Max shift raises control concerns as DSA phases out. HK Digital also launched “2 Minute Tirade,” a quick YouTube series with free paid media tips and platform insights.

In the news...Google keeps automating more of the marketing process, OpenAI’s ads pilot is getting more accessible, and X is trying to reboot its ad platform around AI. HK Digital gets some good press, and Google AI Ultra allows you to build your own world!?!

This week: more Google automation, more Meta AI, and more signs Apple wants a bigger ad seat at the table. Plus one big industry shift to watch and a fun look at Coachella marketing.