HK Digital

Another Bad Week for Google. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. It should also sell its DFP platform, used by publishers to manage and serve ads. The sales would be overseen by a court-appointed trustee, who would find buyers and monitor compliance. Cozying up to Trump (including a $1M donation to his inauguration fund) has not yet yielded any preferential treatment TikTok Sale Deadline to Extend... Agai

Google Engagement is Falling Users are visiting Google more often but staying less. Total visits are up after AI Overviews launched in May 2024, but Time-on-site is flat or declining. Google Ads Payment Profile Transparency Starting today, Google is displaying the payer name – drawn from an advertiser’s payment profile – if it differs from their verified advertiser name. This can cause headaches for agency owned payment profiles that have not yet been updated. Reddit Continues to Grow

↕️ Google to Serve Ads in Top and Bottom Positions Google will now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction. As a reminder, the definition of top ads changed about a year ago, as Google began mixing ads in various organic positions throughout the search results. 💥 Meta Expanding Ads to Threads Threads feed will be default on within Advantage+ and Manual Placements for new campaigns leveraging select objectives (Reach, T