HK Digital

🆕 Google Ads launches 'Branded Searches' Metric Google is rolling out a new way to measure upper-funnel impact. Branded Searches — a conversion type first teased at Google Marketing Live 2025 – is now live. 😮 Amazon Pulls Out of Google Shopping Amazon quickly dropped out of the auction starting on July 22. This is a major direct impact for Google's bottom line, but also indirectly helped maintain higher auction prices. Bad news for Google, cautiously optimistic news for all other advertiser

​Google Moves Brand Controls moved to AI Max This is intended to help motivate advertisers to adopt AI Max into search campaigns.  Takeaway: Not being able to apply brand inclusions or exclusions to non-AI max campaigns makes is a big and unnecessary headache requiring advertisers to triple down on negative keyword research

New Browsers from OpenAI and Perplexity Chrome has been instrumental in maintaining Google's total dominance in search. Are people yearning for a new browser for a new era? Takeaway: No reason to believe Chrome is on the decline yet, but it's easy to see why anyone else would want a slice of the pie   Prime Day Falls Flat Initial Prime Day numbers are looking soft... maybe even worse than soft. Recent chatter is based on an unofficial report, but Amazon would likely refute this with har