Win Q4 & BFCM with a proven playbook

Written by HK Digital—performance marketers behind 8-figure BFCM seasons.

What’s Inside

• Planning Ahead: calendars, promo mapping, forecasting

• General Paid Media: cadence, pacing, measurement guardrails

• Search Ads (Google/Microsoft): structure, queries, extensions

• Performance Max: inputs, audiences, asset rules, troubleshooting

• YouTube & Demand Gen: thumb-stopping hooks and sequences

• Meta & Paid Social: offers, audience mix, creative themes

• Website Optimization: speed, UX, cart, and checkout wins