7/18/25: Google Search Brand Control & Threads Downloads
- HK Digital
- Jul 18
- 2 min read
HK Digital Paid Media Industry News, Updates & More
Top Headlines
Welcome to the weekend.
Google Search Brand Control & Threads Downloads
ChatGPT Tops Charts & Threads Continues to Grow The latest data from AppFigures shows that ChatGPT maintains it's dominant position at the top of the charts, but Threads momentum is hard to miss. If current trends continue it's not out of the question that thread could surpass X's self reported MAUs by the end of the year.
Weekly Subscriptions Drive Appstore Revenue Weekly subscriptions have now become one of the most popular ways iOS apps are earning revenue, with these plans contributing 46% to the bottom line
Google Moves Brand Controls moved to AI Max This is intended to help motivate advertisers to adopt AI Max into search campaigns.
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In Other News
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That's All Folks!
That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.
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