6/6/25: Optimizing for New Customers & Expanded Video Ads
- HK Digital

- Jun 6, 2025
- 2 min read

HK Digital Paid Media Industry News, Updates & More
Top Headlines
Optimizing for New Customers & Expanded Video Ads
Welcome to the weekend.
It wasn't a particularly busy week of exciting platform updates, but that should give you time to catch up on how to optimize for incremental customer acquisition!
LinkedIn Adds More Video Ad Options
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In Other News

Publicis Groupe is now the world’s largest advertising holding company by revenue, after a brutal set of losses for WPP. CEO Arthur Sadoun credits this growth to early bets on data and technology, particularly its Epsilon and Sapient acquisitions.
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That's All Folks!
That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.




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