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6/6/25: Optimizing for New Customers & Expanded Video Ads

HK Digital Paid Media News

HK Digital Paid Media Industry News, Updates & More

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Optimizing for New Customers & Expanded Video Ads


Welcome to the weekend.

 

It wasn't a particularly busy week of exciting platform updates, but that should give you time to catch up on how to optimize for incremental customer acquisition!



LinkedIn Adds More Video Ad Options

  • First Impressions video ads launched, giving brands exclusive daily visibility when users open the app.

  • Connected TV (CTV) ads to reach professionals on streaming platforms like Roku and Netflix.

  • Takeaway: Both formats aim to extend LinkedIn’s reach beyond its core feed.

Google Expands Video Ads

  • Google continues to blur the lines between ad products as video ads expand into Search, Shopping, and Image results tabs. 

In Other News

Publicis Groupe is now the world’s largest advertising holding company

Publicis Groupe is now the world’s largest advertising holding company by revenue, after a brutal set of losses for WPP. CEO Arthur Sadoun credits this growth to early bets on data and technology, particularly its Epsilon and Sapient acquisitions.

It never hurts to have someone kick the tires. Our paid media audits include high level strategy, campaign-specific settings and everything between!

If you know any businesses that could benefit from better paid media performance, just make an intro — we'll take it from there!

  • $50 for every introduction that leads to a meeting.

  • Up to 50% commission on any deal we sign from your referral.

That's All Folks!

That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.


 
 
 

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