6/13/25: 30s Non-Skippable Ads & Meta Opportunity Score
- HK Digital
- Jun 13, 2025
- 2 min read
Updated: Aug 13, 2025
HK Digital Paid Media Industry News, Updates & More
Top Headlines
Welcome to the weekend.
Our team descended on Minneapolis this week to enjoy some time together in person. We love the benefits of remote work, but it's impossible to connect in the same way virtually. If you are lucky enough to be fully remote we also hope you are lucky enough to spend intentional time together periodically in person!
30s Non-Skippable Ads & Meta Opportunity Score
Meta Opportunity Score Available For All This launch feels many years overdue in some ways, but should still be an effective tool to help Meta push advertisers towards full ASC adoption.
Google Drops Support For Some Rich Results Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing will be phased out in the coming months to help streamline the search results page.
30 Second Non-Skippable YT Ads Google Ads is testing 30-second non-skippable ads in regular YouTube campaigns. This format, until now, was reserved for premium placements via YouTube Reservation buys.
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In Other News
ChatGPT continues to dominate in the generative AI traffic share. However, recent reports show that Google in particular is gaining some ground, which is not surprising given that they are best positioned to compete with their dominance in traditional search and wealth of data.
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That's All Folks!
That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.
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