5/9/25: Google, Meta & TikTok News: Legal Landscape Changes for Big Tech
- HK Digital
- May 9
- 2 min read
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5/9/25: Google, Meta & TikTok News: Legal Landscape Changes for Big Tech
TikTok Sale Deadline to Extend... Again
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In Other News
Zuckerberg in a recent interview:
"... we’re going to get to a point where you’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement, except to be able to read the results that we spit out."
Advertisers have joked/worried about this exact future for years. Changes like this tend to benefit Meta and smaller less sophisticated advertisers that lack the resources to actively manage campaigns and develop creative. Medium to larger advertisers have less to gain and much more to lose in a black box system where brand safety and price transparency are major concerns.
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That's All Folks!
That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.
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