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4/11/25: Google Dings AI Content and Expands Discover to Desktop

Updated: May 5

HK Digital Paid Media Newsletter

Google AI Paid Media & New BeReal Ads

Welcome to the weekend! 

 

We are closing the books on yet another unprecedented week and like many are looking back fondly at precedented times. Total uncertainty makes it difficult for any business to operate let alone those with supply chains that are directly impacted by tariffs.  

Google Dings AI Content and Expands Discover to Desktop

Top Headlines

Google to Punish AI Generated Content

  • Google is directing its quality raters to watch out for pages with main content created using automated or generative AI tools – and rate them as lowest quality. This can be easier said than done, but is a good reminder to not lean to heavily into lower quality AI content.

BeReal Launches US Ad Platform

  • Over 200 advertisers have already marketed on the platform internationally, including Levi’s, which launched a lifestyle activation that saw five-times higher engagement compared to other social apps. Initial ad products include targeted in-feed ads and takeovers.

Google Expands Discover to Desktop

  • This can be seen as part of a broader push to provide engagement and ads outside the direct search context. At a minimum this will provide incremental high quality inventory for Discovery campaigns. Google Dings AI Content and Expands Discover to Desktop

In Other News

Tariffs & Paid Media

  • Between sliding consumer sentiment and forecasts of slowing economic growth, the latest comments from Big Bank earnings calls add to the emerging picture of an economy on edge.

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That's All Folks!

That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.


 
 
 

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