This week: more Google automation, more Meta AI, and more signs Apple wants a bigger ad seat at the table. Plus one big industry shift to watch and a fun look at Coachella marketing.

Ads on Mute?! Google tests “Hide Sponsored” Plus TikTok AI tweaks, Amazon Accelerate wins, and a loud-ads ban. Google’s Demo Slam 2025 made one thing crystal clear: AI continues to move quickly and your brand needs to get on board! Expanding rapidly across Search, YouTube, and PMax, our quick read calls out some of the highlights that you should look into right away. ​Google allows you to “Hide Sponsored Results” Google is now testing a button that groups all search ads into one 'collapsible s

Demo Slam doubled-down on what Google previewed at Google Marketing Live: AI-everywhere, more Search & YouTube surfaces (including AI Overviews/AI Mode), and a push for PMax transparency. Lots to like, a few “handle-with-care” items. Here’s our quick read, what it means, and what to do next. Event: https://adsonair.withgoogle.com/events/ads-demo-slam-2025