7/25/25: Amazon Pulls Google Shopping Ads & Google Launches "Branded Searches" Metric
- HK Digital
- Jul 25
- 2 min read
HK Digital Paid Media Industry News, Updates & More
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Welcome to the weekend.
Amazon Pulls Google Shopping Ads & Google Launches "Branded Searches" Metric
Google Ads launches 'Branded Searches' Metric Google is rolling out a new way to measure upper-funnel impact. Branded Searches — a conversion type first teased at Google Marketing Live 2025 – is now live.
Amazon Pulls Out of Google Shopping Amazon quickly dropped out of the auction starting on July 22. This is a major direct impact for Google's bottom line, but also indirectly helped maintain higher auction prices. Bad news for Google, cautiously optimistic news for all other advertisers.
U.S. Commerce Secretary Howard Lutnick claims that the current September 17th deadline will be kept. There isn't a huge amount of credibility behind this after repeatedly moving the deadline, but it's still something we have to watch |
In Other News
The deal, which came under intense scrutiny by the Trump administration, was hailed by the F.C.C. chief, who welcomed “significant changes” at CBS, a unit of Paramount.
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That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.
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