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5/23/25: DPAs on Reddit & Google Marketing Live

HK Digital Paid Media News

HK Digital Paid Media Industry News, Updates & More

Top Headlines

DPAs on Reddit & Google Marketing Live

Google Marketing Live

  • Google is leaning further into... you guessed it... AI! It can almost sound exciting in a buttoned up presentation, but anyone who runs App or PMax campaigns is well aware of the limitations and frustrations.

    • AI Max for Search is the next testing grounds

Google AI Mode Traffic is Untrackable

  • Google’s newly launched AI Mode in Search isn’t passing referral data. That means it’s impossible to know how many clicks you got from AI Mode in your analytics tools. Clicks also aren’t appearing in Google Search Console (GSC).

    • Google has little incentive to grant visibility into a program if it's not driving meaningful traffic

 DPAs on Reddit

  • After testing them out with selected partners over the last month, Reddit’s now making its Dynamic Product Ads available to all advertisers, providing another way to get your products in front of Reddit users as they search within related discussions.

In Other News

Details leak about Jony Ive’s new ‘screen-free’ OpenAI device

OpenAI made waves with the $6.5B acquisition of Jony Ive's io. This leap into hardware could herald a new generation of device's and put OpenAI into direct competition with Apple.

 

The mysterious device that OpenAI is cooking up with former Apple designer Jony Ive will be pocket-size, contextually aware, screen-free, and isn’t eyewear.

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That's All Folks!

That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.


 
 
 

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