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4/25/25: Google Ads & Meta Threads: Big Week for Threads and Search Changes

HK Digital Paid Media News

Welcome to the weekend! 

 

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4/25/25: Google Ads & Meta Threads: Big Week for Threads and Search Changes

Google to Serve Ads in Top and Bottom Positions

  • Google will now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction. As a reminder, the definition of top ads changed about a year ago, as Google began mixing ads in various organic positions throughout the search results.

Meta Expanding Ads to Threads

  • Threads feed will be default on within Advantage+ and Manual Placements for new campaigns leveraging select objectives (Reach, Traffic, Sales).

  • Advertisers must maintain IG feed placement in order to run on Threads feed; standalone Threads feed campaigns are not supported.

  • Ads in Threads feed support 16:9 to 1:1 ratio image ads. Ads outside of this aspect ratio are also supported but will be cropped to fit. We recommend repurposing existing IG and FB static feed assets (1:1 preferred), and testing and learning to understand which of your creatives performs best in the placement.

‘Threads.com’ Domain

  • Threads moves to the Threads.com Domain and gets new Desktop UI

In Other News

Temu Paused Google Shopping

  • Temu paused Google Shopping on April 9 and their App Rank immediately plummeted, highlighting much Google Shopping was driving the business. Optimists hope for some slight relief in competition as they exit the auction. 

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That's All Folks!

That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.


 
 
 

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