Question 1

What platforms does HK Digital buy media on?

Accepted Answer

HK Digital manages paid media across Google Ads (Search, Shopping, Performance Max, YouTube, Display, and Demand Gen), Meta, TikTok, Pinterest, Snapchat, Reddit, Microsoft Ads, LinkedIn, OpenAI Ads, and programmatic and native platforms. The agency also runs app acquisition and re-engagement campaigns through Google UAC, Meta App Ads, and TikTok.

Question 2

What is HK Digital's minimum monthly ad spend?

Accepted Answer

HK Digital typically works with brands spending at least $5,000 per month on paid media. This is a general guideline, and specific fit is best confirmed through a free audit.

Question 3

What industries does HK Digital specialize in?

Accepted Answer

HK Digital works with brands at every stage, from funded startups to mid-market and enterprise-level companies, both national and international. Client work spans Fashion and Apparel, Luxury Goods, and Beauty and Skincare. The agency has also worked with celebrity-backed brands, along with Entertainment and Streaming clients. Additional experience spans Health and Wellness, Food and Beverage, Home and Interior Design, and public sector organizations.

Question 4

How is HK Digital's pricing structured?

Accepted Answer

Pricing is based on a minimum monthly retainer of $3,000, or an agreed-upon percentage of ad spend, whichever is greater in a given month. The structure is highly customizable and negotiated based on scope and opportunity.

Question 5

Where is HK Digital located, and do they work with international clients?

Accepted Answer

HK Digital is headquartered in Los Angeles and Chicago. The agency works with both national and international brands.

Question 6

How does HK Digital measure incrementality?

Accepted Answer

HK Digital runs incrementality testing and geo-holdout analysis to isolate the true causal impact of paid media spend, separate from what platform-reported numbers show. This is paired with server-side tracking and Conversion API implementation to keep the underlying data clean.

Question 7

What reporting tools does HK Digital use?

Accepted Answer

HK Digital builds fully custom, proprietary reporting and data infrastructure rather than relying on off-the-shelf dashboard tools. This includes real-time KPI visibility, multi-platform data aggregation, and Slack-based performance alerts through HKD Alerts.

Question 8

How long is a typical engagement?

Accepted Answer

HK Digital works on flexible, month-to-month contracts. Clients aren't locked into long-term commitments and can leave if performance goals aren't being met.

Question 9

Does HK Digital offer a free audit, and what does it include?

Accepted Answer

Yes. The Free Paid Media Audit reviews a prospect's existing campaigns, data flows, and reporting setup to determine whether a partnership makes sense and where the immediate opportunities are. It's HK Digital's primary entry point for new client relationships.

Question 10

What kind of performance results does HK Digital deliver?

Accepted Answer

We guarantee KPI improvements, driving tangible growth and success. Our focus is on delivering measurable results that align with your goals.

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