First Impression
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Platform News
Meta experienced widespread outages of front and back end ad services on December 12th which impacted delivery for all advertisers
Omnicom and IPG are in merger talks to become the world's largest advertising group
Snapchat adds new features before the holidays including the ability to save all messages in a conversation for 7 days.
In Other News
Juan Soto inked the largest contract in MLB (or any league) history potentially worth over $800M
That's All Folks!
That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.
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