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3/7/25: AI Domination & PMax Channel Reporting

Writer: HK DigitalHK Digital
Mar 72 min read

Updated: 4 days ago

 

Top Headlines

 

Google Testing Channel Reporting for PMax

  • We would say too little too late, but we all know PMax isn't going anywhere. Channel specific reporting is still a welcome update to a necessary but frustrating campaign format.

No Deal In Sight for TikTok

  • There seems to be little progress in negotiations with less than a month before the current extension expires. Trump lacked authority to extend it in the first place, which makes it all the more likely to be extended again.

AI Will Soon Dominate Ad Buying

  • AI domination is already a reality for many advertisers. This places additional pressure on the traditional agency model, where planning teams struggle to maintain relevancy.

 

In Other News

 

  • It was a crazy day, capping a crazy week for markets — and it may perfectly encapsulate a new era for investors. The confident AI trade that drove stocks higher in 2024 has firmly given way to fears of slowing growth and possibly recession, fueled by unpredictable policy and an escalating trade war.

 

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That's All Folks!

That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.

 

 
 
 

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