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2/21/25: Google RSA Updates & Walmart Forecasts

Writer: HK DigitalHK Digital
Feb 211 min read

Updated: Feb 24


First Impression

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Platform News

 

 Google Gives RSA More Flexibility​

  • Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.

 X Tries to Force Advertisers to Return

  • The company is doing everything it can - including threatening legal action - to get advertisers back. These threats are all the more serious with Musk's newfound political clout.

Snapchat Highlights AR Value

  • The research shows that AR experiences are shared more often than other social media post types, especially among people’s close connections.

 

In Other News

 

  • As the world's largest retailer, Walmart is a reliable proxy for the health of the consumer economy. Walmart's strong performance continued in its most recent quarter, but its forecast for the rest of the year — lower-than-expected profit and slowing sales growth — took a toll on a jittery market.

 

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That's All Folks!

That’s it for this edition of First Impression, hopefully you found some valuable nuggets in here. Feel free to send any feedback and suggestions for future topics our way.

 

 
 
 

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